32%
Increased conversion
Improved
Engineering focus
Reduced
After-hours disruptions
Executive Summary
Speedway Motors, a leading performance auto parts retailer, faced a significant challenge: despite growing website traffic, conversion rates were going down, particularly on mobile devices. Director of Digital Products Andrew Boellstorff and his team knew they had to do something about this problem, but lacked the tooling to understand the underlying reasons behind the dropoff.
To solve this challenge, Speedway Motors turned to LogRocket. With its detailed session replay, analytics, and performance monitoring capabilities, LogRocket allowed Speedway to pinpoint the primary drivers of conversion dropoff, understand their root causes, and prioritize changes by order of impact.
After adopting LogRocket to understand their funnels and key workflows, Speedway increased conversion by 32%. As an added bonus, LogRocket provided Speedway with a single source of truth for its product and engineering teams, leading to improved collaboration, better prioritization of issues and a streamlined development process, allowing them to take a more experience-centric approach to understanding their users.
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